THE BIGGEST LOSER

The Ohio Lottery’s new scratch off ticket featured a unique payout – all prizes were in increments of $50, $100 or $500. They needed a campaign to pay off this distinguishing feature, and do it on a very limited budget.

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I worked with Spitball Advertising to create an educational TV spot, as well as social, display and print ads. 

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Role: Copywriter

VIDEO: TV