MTV RECYCLING CAMPAIGN - Stickers placed on recycling bins throughout the company.
MTV RECYCLING CAMPAIGN - Stickers placed on recycling bins throughout the company.
HAPPY!
HAPPY! is based on New York Times best-selling author Grant Morrison and Darick Robertson’s graphic novel of the same name. The series follows Nick Sax (Christopher Meloni, Law & Order: SVU) – an intoxicated, corrupt ex-cop turned hit man – who is adrift in a world of casual murder, soulless sex and betrayal. After a hit gone wrong, his inebriated life is forever changed by a tiny, relentlessly positive, imaginary blue winged horse named Happy (Patton Oswalt).
From overall strategy to video, social and digital concepts to copy direction and more, I was an integral part of crafting the launch campaign.
Role: Editorial Director
VIDEO
HERO TRAILER
TEASES
SOCIAL
VIDEO
HAPPY! AR APP PROMO
I wrote the promo for The HAPPY! Augmented reality app that allowed users to see and interact with happy in their own space.
IMAGINARY FRIEND
We asked users to tell us about their imaginary friend for a chance to see it come to life by Happy artist and co-creator, Darick Robertson.
DIGITAL
SEASON 1: RE-CAP
EVENT MARKETING
Patton Oswald (the voice of Happy) couldn't make it to New York Comic Con for the panel. So we did the next best thing -- scripted a "sorry I couldn't be there" message for him read and played it in the room the day of the event.
KEY ART
