MTV RECYCLING CAMPAIGN - Stickers placed on recycling bins throughout the company.
MTV RECYCLING CAMPAIGN - Stickers placed on recycling bins throughout the company.
HAPPY!
HAPPY! is based on New York Times best-selling author Grant Morrison and Darick Robertson’s graphic novel of the same name. The series follows Nick Sax (Christopher Meloni, Law & Order: SVU) – an intoxicated, corrupt ex-cop turned hit man – who is adrift in a world of casual murder, soulless sex and betrayal. After a hit gone wrong, his inebriated life is forever changed by a tiny, relentlessly positive, imaginary blue winged horse named Happy (Patton Oswalt).
From overall strategy to video, social and digital concepts to copy direction and more, I was an integral part of crafting the launch campaign.
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​Role: Editorial Director
VIDEO
HERO TRAILER
TEASES
SOCIAL
VIDEO
HAPPY! AR APP PROMO
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I wrote the promo for The HAPPY! Augmented reality app that allowed users to see and interact with happy in their own space.
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IMAGINARY FRIEND
We asked users to tell us about their imaginary friend for a chance to see it come to life by Happy artist and co-creator, Darick Robertson.
DIGITAL
SEASON 1: RE-CAP
EVENT MARKETING
Patton Oswald (the voice of Happy) couldn't make it to New York Comic Con for the panel. So we did the next best thing -- scripted a "sorry I couldn't be there" message for him read and played it in the room the day of the event.
KEY ART
