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MTV RECYCLING CAMPAIGN - Stickers placed on recycling bins throughout the company.

MTV RECYCLING CAMPAIGN - Stickers placed on recycling bins throughout the company.

HAPPY! 

HAPPY! is based on New York Times best-selling author Grant Morrison and Darick Robertson’s graphic novel of the same name. The series follows Nick Sax (Christopher Meloni, Law & Order: SVU) – an intoxicated, corrupt ex-cop turned hit man – who is adrift in a world of casual murder, soulless sex and betrayal. After a hit gone wrong, his inebriated life is forever changed by a tiny, relentlessly positive, imaginary blue winged horse named Happy (Patton Oswalt).

From overall strategy to video, social and digital concepts to copy direction and more, I was an integral part of crafting the launch campaign.

Role: Editorial Director

VIDEO
HERO TRAILER
Hero Trailer
Play Video
TEASES

HAPPY!
Teaser One
00:15
Play Video
Teaser Two
00:20
Play Video
Teaser 3
00:15
Play Video
SOCIAL
VIDEO
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SNOW ANGELS
Play Video
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RAINBOW PUKE
Play Video

HAPPY! AR APP PROMO

I wrote the promo for The HAPPY! Augmented reality app that allowed users to see and interact with happy in their own space. 

HAPPY! AR APP
Play Video
IMAGINARY FRIEND

We asked users to tell us about their imaginary friend for a chance to see it come to life by Happy artist and co-creator, Darick Robertson.

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DIGITAL
SEASON 1: RE-CAP

EVENT MARKETING

Patton Oswald (the voice of Happy) couldn't make it to New York Comic Con for the panel. So we did the next best thing -- scripted a "sorry I couldn't be there" message for him read and played it in the room the day of the event. 

NYCC Happy Patton Oswalt FINAL
Play Video

KEY ART

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