MTV RECYCLING CAMPAIGN - Stickers placed on recycling bins throughout the company.
MTV RECYCLING CAMPAIGN - Stickers placed on recycling bins throughout the company.
TOTAL BLACKOUT
Total Blackout was Syfy's hit elimination series where contestants face their fears through a series of extreme (and hysterical) challenges in a pitch-black room.
Role: Copywriter/Producer
VIDEO: TV
STATIC
PRESS KIT
To create buzz around the series launch of Total Blackout, we created this press kit that dared people to stick their hand in the box to blindly discover what is inside -- just like the contestants do on the show. (It was just gummy frogs but the reactions were priceless.) Copy line: If you can't see it, fear it.
Designer: Luke Watkins
Creativity 43rd Print & Packaging Award: Platinum
Promax BDA: Art Direction & Design: Silver
