TOTAL BLACK OUT PRESS KIT

 

To create buzz around the series launch of Total Blackout, we created this press kit that dared people to stick their hand in the box to blindly discover what is inside -- just like the contestants do on the show. (It was just gummy frogs but the reactions were priceless.) Copy line: If you can't see it, fear it.

Designer: Luke Watkins

Creativity 43rd Print & Packaging Award: Platinum
Promax BDA: Art Direction & Design: Silver